In a move that some will find surprising, Coleman Milne have confidently announced that although they will attend the 2013 NFE show with their usual flair and customary sense of celebration, this year they will not be bringing any vehicles along to the event.
The logic behind this bold move is best explained by Sales and Marketing Director Geoff Hudson, “quite simply, we wanted to use our presence at NFE to strengthen our relationships with our valued customers, to really enjoy talking with them rather than pushing them with an industry hard-sell. This year Coleman Milne celebrates sixty years of brand excellence and we want to embrace the sense of occasion that this milestone presents. Coleman Milne’s enduring brand values embrace continuity and consistency and for many years we have eagerly looked forward to NFE, viewing it as the perfect platform from which we can communicate informally with our friends. This event always offers a brilliant opportunity to reinforce our heritage of exceptional customer service whilst keeping everyone updated with our latest developments. Our customers constantly tell us that it is our people as much as our products that makes them select Coleman Milne to be their supplier of choice. By leaving the vehicles at home this year, we are looking forward to even more opportunities to really connect with our customers. Here’s to the next sixty years!”
Following the success of their presence at the last NFE show, Coleman Milne once again will host the Heritage Café, complete with stylish Baristas and superb refreshments. Geoff Hudson remembers, “it was incredibly successful, primarily because it gave us the opportunity to really take some time and talk to our customers, to discover what they want from Coleman Milne and to find better ways to deliver those things. This year we are proud to be hosting the Heritage Café again and we can’t wait to welcome our friends to join us and our Barista for a coffee and to have a chat about what the future holds for our colleagues in the funeral sector”.
